Application · Black Sheep commerce team
My career runs from the shop floor at Apple Chermside to e-commerce at Youfoodz and five years at Shopify, with 10 years in the Shopify ecosystem supporting high-growth retail brands as they trade and evolve online. Now I'd like to bring that experience home and help grow Black Sheep online, working closely with John and the wider team.
Portfolio figures describe accounts I supported as part of wider teams, not revenue I generated alone.
Level: Team roster
Six jobs a direct-to-consumer apparel team does online, what I've done that's relevant, and how I'd help. Experience from outside a brand's own team is marked as transferable.
Level: Palmarès
Newest first. The shop floor, online retail, then the platforms behind it.
Co-founder
A localisation consulting passion project I started after becoming a first-time father. I help Australian and Western brands launch and grow in Japan, Southeast Asia and Greater China, across Shopify and Asian marketplaces.
Customer Success & Growth Director, APAC & ANZ
Led customer success and growth for retail brands using Lexer's customer data platform across APAC and ANZ.
Senior Customer Success Manager
Supported online businesses using Sift's fraud prevention platform.
Senior Customer Success Manager
Supported online merchants using Primer's payments platform.
Senior Merchant Success Manager
Melbourne, Tokyo, Singapore
Supported a portfolio of enterprise and high-growth retail brands, including merchants such as Specialized and Nike through high-volume drops.
E-Commerce Project Manager
Brisbane
Managed e-commerce projects for a fast-growing Brisbane online food business.
Specialist
Apple Chermside, Brisbane
Helped customers on the shop floor choose, set up and buy.
Level: Stage plan
Three stages, shaped with John and the team and adjusted once in.
I'm not here to change everything. Learn how things run, back the team's priorities, keep what works and add value where the numbers say it counts.
Your scorecard comes first. I'd learn the numbers the team already runs and report against them. Black Sheep trades on Shopify, where I've spent 10 years, including almost a decade working closely with Shopify Partners and agencies. I can read the numbers quickly, know what sits behind them, and work well with the partners who build and support the store. These are the questions I'd keep asking.
| Area | The question I'd keep asking | Why it matters |
|---|---|---|
| Profitable growth | Are we growing online without leaning on discounting? | Full-price sales protect the brand and the margin. |
| Customers | Are we winning new riders and runners, and bringing them back? | Loyal customers carry a premium brand. |
| Conversion and fit | Can customers find their level, size and fit, and buy with confidence? | Fit confidence earns the sale and cuts returns. |
| Drops and range | Are launches landing, and is the range selling through? | Every collection is a moment to get right. |
| Global stores | Is each regional store as strong as the home store? | Growth abroad depends on feeling local. |
| Community to commerce | Is the community, from Flock Rides to stories, showing up in the numbers? | The flock is the brand's edge. |
Which numbers matter most, and when, is the team's call. I'd bring the questions, the experience and the work.
Level: Why Black Sheep
I ride, I've worked a shop floor and I've spent a decade in online retail. I'd like to bring all three home to Brisbane.
I'm a road cyclist. I ride regularly across Asia Pacific, joining community rides wherever I'm based, and I've been a member of local cycling clubs along the way.
Now I'm moving home to Brisbane and looking for a role I can commit to for the long term. A Brisbane brand that defies the status quo is where my career and my weekends meet, and I'd like to help it keep growing online, one stage at a time.
Level: Contact
Happy to chat by phone, WhatsApp or video, or meet in Brisbane.